Saturday, March 28, 2009

Content Creators Part II

My Introduction to Content Creation

In the 1970's when the first affordable reel to reels starting appearing in personal studios in homes, my grandad, a professional musician in Harlem was among the first to get one. I remember him playing his instruments (woodwinds and brass) and recording. That influenced me heavily early on in the fine arts and exploring areas of content creation.

Another influence was my grandmother who was the one who cultivated my affinity for visual images. She had beautiful works of art on the walls and was one of the family historians in terms of keeping collections of pictures dating back to the early 1900's. I used to sit and listen to music while going through boxes and albums filled with pictures. I absolutely loved pictures What intrigued me the most was the stories that they would tell. I was terribly distraught when her collections and grandpa's professional recordings, vinyls, and memorabilia were tossed after grandma's death in 1987.

My grandmother, her sister and other family members worked at Lincoln Center and I spent many days there watching the creative folks do what they do day in and day out. All this content being created for the viewing and listening audiences and there I was soaking it all in. I believe I started frequenting Avery Fisher Hall at age 3 and continued on until I graduated high school. I even worked at the Sedutto's ice-cream Kiosk (where the outdoor concerts went on) in the summer of 1987. I met Teddy Pendegrass and attended his concert at least four times. I attended Mostly Mozart Concerts, Bernice Johnson and other concerts and recitals.

In the second grade, I actually started participating in the performing arts when I attended catholic school and my teacher, Mr. Silver introduced us to content created for musicals. That year we learned the titles from the content created by Richard Rodgers, and Oscar Hammerstein II called "The Sound of Music" and "Oklahoma" (the first musical written the same composer Richard Rodgers and librettist Oscar Hammerstein II), (WIKI, 2009).

I will never forget that year because a classmate named Jennifer created the song "My Dog has Fleas". I was so terribly excited about how one of my peers had created this content to perform at school and had set up props and prepared a entire stage show with actual dogs on stage!! I also was part of the Irish dancing team learning yet another fine art and involved in its content creation for audiences.

In the fifth grade I was introduced to percussion and strings- Violins, Viola's, and the upright bass. The content that we worked with was created by Jerry Wexler. We learned all of the music from the "Wiz"........Part III tomorrow.

Thursday, March 26, 2009

Who are the content creators???? (Part I)

What is content?

Content is simply good, useful information that you provide to a viewing or listening audience.

Who are the content creators?

Television and music producers, writers, publishers, filmakers, videographers, engineers, technicians, the creative teams including advertising and marketing departments, musicians, choreographers, directors, computer programmers, web developers etc........ and so I've been around content creators since I was born.

I absolutely love the Fine Arts and creating content about it. Wiki describes it as:

Photography


Fine art photography refers to photographs that are created to fulfill the creative vision of the artist.
Fine art photography stands in contrast to photojournalism and commercial photography.
Photojournalism provides visual support for stories, mainly in the print media.
Fine art photography is created primarily as an expression of the artist’s vision, but has also
been important in advancing certain causes.


Illustration

An illustration is a visualization such as a drawing, painting, photograph or other work of art that
stresses subject more than form. The aim of an illustration is to elucidate or decorate textual
information (such as a story, poem or newspaper article) by providing a visual representation.


Dance

Dance is an art form that generally refers to movement of the body, usually rhythmic and to music,[13]
used as a form of expression, social interaction or presented in a spiritual or performance setting. Dance is
also used to describe methods of non-verbal communication (see body language) between humans or animals
(bee dance, patterns of behaviour such as a mating dance), motion in inanimate objects
(the leaves danced in the wind), and certain musical forms or genres. In sports, gymnastics,
figure skating and synchronized swimming are dance disciplines while martial arts kata are often
compared to dances.


Music

Avant-garde music is frequently considered both a performing art and a fine art.
Western art music is a performing art and frequently considered a fine art.


Electronic Media

Electronic Media (perhaps the newest medium for fine art, since it utilizes modern technologies such
as computer hardware and software from production to presentation. Includes amongst other things
video, digital photography, digital printmaking and interactive pieces).

Wednesday, March 18, 2009

Sunday, March 15, 2009

Kwerky Client Project

Working on a project for a client.

When a client contacts me, they usually know what delivery methods and how they want to distribute their content.

Once they've figured out the delivery method, they let the professionals do the rest. Most experienced clients know exactly what they want and leave the rest to the professionals. Every now and then I get a client who feels the need to point out how they edited video in school or that they have a friend who knows Spike Lee, Tyler Perry, Oprah, Stephen King... etc.... But have no idea what they want. Most clients though, they let the creative content professionals do their work and concentrate on doing what they do best....whatever that is.

So....back to the delivery methods:

CD/DVD (not for broadcast tv distribution)
Beta SP
Flash Video File
Video Streaming

There are some others...

Betacam SP, DVCAM IC Chip, DVAM No Chip, DVCPro, DVCPro HD, HDCAM, HDCAM SR, Betamax, D-1, D-9 Digital S, VHS, 8mm Video Tape, Large DV, MII, 3/4 Inch Umatic, Digital Betacam, Digital Master DVCAM, Mini DV, Betacam SX, Betacam Oxide, D-2, DCT, SVHS, SVHS-C, Micro NT, MPEG IMX, and Hi8.)


Then clients have to choose a distribution format. That could be online, mobile, or for broadcast TV and is usually in the format of the above mentioned. This past month, I got an unusual request. A plain old consumer format: DVD.

In creating content, I always prepare by making sure I run diagnostics on all equipment. Here with all the pro-gear armed and ready to go, it was really something else to have the least expensive, most under used piece of consumer level equipment fail.

Mishaps

This single piece of equipment that I did not run a diagnostic on, the least expected piece of equipment failure was my DVD recorder.

I have a built-in Matshita UJ-816 with DXJ3 firmware. It has been used over and over for CD burning however, I recently found out that it has known issues when burning DVD-R's.

Of course, I had to find out in the middle of turning over the content to the client. I had a few Memorex DVD's laying around and used them to give to the client for the first rough cut. They burned fine. But when it was time to purchase a new batch, now up to 16x, I did not realize that there was going to be an issue. How could I? The other disks worked so....In the process of a failed CD something told me to do a google search that went a little something like this "Matshita PowerMac DVR known issues" and boy was I enlightened:

Matshita DVD-R UJ 816 Ejects blank discs

Problems mounting a CD on a Matshita DVD-R UJ-816

Apple admits SuperDrive 8x media reliability glitch

There are at least 100 articles or forums on this drive.


HAPPY ENDING


We were able to find a workaround and use several options to get the final DVD done but doesn't apple need to take accountability for all this without having petitions and other legal actions? hMMM I wonder. Till next time.

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