Who are the content creators???? (Part I)

What is content?

Content is simply good, useful information that you provide to a viewing or listening audience.

Who are the content creators?

Television and music producers, writers, publishers, filmakers, videographers, engineers, technicians, the creative teams including advertising and marketing departments, musicians, choreographers, directors, computer programmers, web developers etc........ and so I've been around content creators since I was born.

I absolutely love the Fine Arts and creating content about it. Wiki describes it as:

Photography


Fine art photography refers to photographs that are created to fulfill the creative vision of the artist.
Fine art photography stands in contrast to photojournalism and commercial photography.
Photojournalism provides visual support for stories, mainly in the print media.
Fine art photography is created primarily as an expression of the artist’s vision, but has also
been important in advancing certain causes.


Illustration

An illustration is a visualization such as a drawing, painting, photograph or other work of art that
stresses subject more than form. The aim of an illustration is to elucidate or decorate textual
information (such as a story, poem or newspaper article) by providing a visual representation.


Dance

Dance is an art form that generally refers to movement of the body, usually rhythmic and to music,[13]
used as a form of expression, social interaction or presented in a spiritual or performance setting. Dance is
also used to describe methods of non-verbal communication (see body language) between humans or animals
(bee dance, patterns of behaviour such as a mating dance), motion in inanimate objects
(the leaves danced in the wind), and certain musical forms or genres. In sports, gymnastics,
figure skating and synchronized swimming are dance disciplines while martial arts kata are often
compared to dances.


Music

Avant-garde music is frequently considered both a performing art and a fine art.
Western art music is a performing art and frequently considered a fine art.


Electronic Media

Electronic Media (perhaps the newest medium for fine art, since it utilizes modern technologies such
as computer hardware and software from production to presentation. Includes amongst other things
video, digital photography, digital printmaking and interactive pieces).

Television Programming Formats

Newark's Digital Programming Station

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Kwerky Client Project

Working on a project for a client.

When a client contacts me, they usually know what delivery methods and how they want to distribute their content.

Once they've figured out the delivery method, they let the professionals do the rest. Most experienced clients know exactly what they want and leave the rest to the professionals. Every now and then I get a client who feels the need to point out how they edited video in school or that they have a friend who knows Spike Lee, Tyler Perry, Oprah, Stephen King... etc.... But have no idea what they want. Most clients though, they let the creative content professionals do their work and concentrate on doing what they do best....whatever that is.

So....back to the delivery methods:

CD/DVD (not for broadcast tv distribution)
Beta SP
Flash Video File
Video Streaming

There are some others...

Betacam SP, DVCAM IC Chip, DVAM No Chip, DVCPro, DVCPro HD, HDCAM, HDCAM SR, Betamax, D-1, D-9 Digital S, VHS, 8mm Video Tape, Large DV, MII, 3/4 Inch Umatic, Digital Betacam, Digital Master DVCAM, Mini DV, Betacam SX, Betacam Oxide, D-2, DCT, SVHS, SVHS-C, Micro NT, MPEG IMX, and Hi8.)


Then clients have to choose a distribution format. That could be online, mobile, or for broadcast TV and is usually in the format of the above mentioned. This past month, I got an unusual request. A plain old consumer format: DVD.

In creating content, I always prepare by making sure I run diagnostics on all equipment. Here with all the pro-gear armed and ready to go, it was really something else to have the least expensive, most under used piece of consumer level equipment fail.

Mishaps

This single piece of equipment that I did not run a diagnostic on, the least expected piece of equipment failure was my DVD recorder.

I have a built-in Matshita UJ-816 with DXJ3 firmware. It has been used over and over for CD burning however, I recently found out that it has known issues when burning DVD-R's.

Of course, I had to find out in the middle of turning over the content to the client. I had a few Memorex DVD's laying around and used them to give to the client for the first rough cut. They burned fine. But when it was time to purchase a new batch, now up to 16x, I did not realize that there was going to be an issue. How could I? The other disks worked so....In the process of a failed CD something told me to do a google search that went a little something like this "Matshita PowerMac DVR known issues" and boy was I enlightened:

Matshita DVD-R UJ 816 Ejects blank discs

Problems mounting a CD on a Matshita DVD-R UJ-816

Apple admits SuperDrive 8x media reliability glitch

There are at least 100 articles or forums on this drive.


HAPPY ENDING


We were able to find a workaround and use several options to get the final DVD done but doesn't apple need to take accountability for all this without having petitions and other legal actions? hMMM I wonder. Till next time.